Last Updated on January 6, 2021 by Serish | I Hated My Boss
Are you employing the right social media marketing strategies for your blog or online business?
Social media marketing is one of the most cost-effective (and free!) tools to attract more website visitors, get your brand or blog noticed and increase sales.
And with more than half of the world’s population using social media today, its importance can’t be stressed enough.
If you don’t have a social media presence yet, you’re losing the opportunity to attract massive website visitors.
Well, you’re not alone. Afterall, nearly 40% of small businesses aren’t using social media to grow their brand.
This is usually due to not knowing how to use social media platforms, or perhaps “it’s too much work.”
But it doesn’t need to be painful. In this post, you’ll learn 6 key steps to creating an effective social media strategy to drive more traffic to your website.
Wanna read this post later? Pin it here:
What is Digital Marketing?
Just another fancy word for internet marketing, digital marketing is simply advertising and promoting your business using online media channels (website, email, social media, etc.).
That said, today’s marketing has become more digitally oriented.
And so, having an online presence is becoming more and more vital for bloggers and businesses.
When it comes to going digital, the best place to start is where most people already are — social media platforms.
What’s great about this approach is that you don’t need any experience or money, whatsoever, to get started.
Nor do you need to be super creative. Design is something anyone can learn.
And as long as you understand the elements of what makes eye-catching visuals, which I’ll go over in a minute- your website traffic will start to grow sooner than you think.
What is Social Media Marketing?
Social media marketing strategies uses social media to grow your business by creating brand awareness, connecting with your audience, and promoting your products or services to increase sales.
The term itself is pretty self-explanatory, but let’s give more depth to its meaning.
SMM is the management of content posted on social media platforms.
This includes the creation of organic (unpaid) posts, scheduling of these posts, and attracting and engaging followers.
Basically, the goal of social media marketing is to tap into a pool of billions of social media users to whom you can market your products and services to.
Why is Social Media Marketing Important?
According to recent online reports, there are approximately 4.5 billion internet users in the world, of which 71% use social media every day.
If a business doesn’t have an online presence, it loses the opportunity to connect with and target billions of potential customers.
To break this down a little further, a Pew Research Study found that roughly 68% of U.S. adults use Facebook daily.
Imagine the powerful impact of putting your content in front of this massive audience can have for your blog or business.
I know firsthand social media marketing works because over 80% of my blog traffic comes from Pinterest alone.
So, What Do I Need To Get Started?
As stated previously, there’s no start-up costs for social media marketing.
The only thing you need to invest is your time and willingness to educate yourself.
Unlike traditional marketing, learning the steps requires only your time and not your physical presence.
Long gone are the days of going door to door and passing out flyers via direct marketing.
One of the major perks of social media marketing is that you can do it practically from anywhere in the world, as long as you have solid internet connection.
6 Killer Social Media Marketing Strategies You Need to Know
Let’s take a look at 6 key social media marketing strategies to help grow your website traffic.
And after, I’ll discuss the top three social media platforms for bloggers and business owners.
1. Create Your Marketing Persona
The initial step to creating your social media strategy is to identify how you’re going to use social media for your blog or business.
From the start, it’s best to know your marketing persona.
A marketing persona determines your “position” in the marketplace and the type of content you should be sharing.
But ultimately, it’s focused on how you’re going to attract your target audience.
Basically, it’s crucial to know who is most likely to be interested in your product or content.
This can be determined by your audience’s demographics, interests and behaviors.
Keep in mind though, the initial persona you create is not final. You can alter this at any time, depending on the engagement on your posts.
For instance, during my beginner blogger days, I mainly wrote content about online business platforms to share my experience on how I scaled my very first online business.
But over time, I began to see MASSIVE growth in my blog traffic using Pinterest strategies, and this post here took off immediately upon going live.
Today, majority of my audience is interested in growing their website traffic through social media marketing strategies.
That said, it’s also best to know which social media platform(s) you’re going to use.
For example, if your content or products are geared mainly towards adults aged 25-34, Snapchat may not be the best platform to utilize since the average age of users is between 18-24.
2. Publish Your Posts
Social media marketing begins with a consistent online presence.
It’s important to be regularly visible on your chosen social media platform.
In fact, once you start publishing your social media posts, your followers will look forward to more content from you.
But if you don’t post often, your followers may perceieve your brand as being sketchy or inconsistent.
This can potentially break their trust in you or your brand.
Fortunately, publishing your content on social media is as easy as posting on your personal profile.
However, instead of publishing content randomly, you’ll have to schedule your posts ahead of time and be a little more strategic.
What’s more, you’ll need to determine the right times to post to maximize your social media impact.
Luckily, most social media platforms provide an analytics report for free.
This will typically include insights about your followers’ demographics, and when they’re the most active.
Moreover, you’ll also need to post quality content that your target audience will enjoy.
There are many scheduling tools for social media that can help you effectively post your content at your set time.
Not only will these tools save you valuable time, but they’ll also allow you to post content when your audience is most likely to engage with it.
3. Engaging With Your Audience
Interactions around your brand will increase as your social media following grows.
Engagement means people will be commenting on your posts, tagging you in their posts, directly messaging you, or clicking on your posts.
At the same time, people online could talk about your brand under your radar.
So you might want to track your brand’s social media discussions.
You get a chance to impress and entertain them if it’s a positive comment.
Alternatively, before anything gets worse, you can offer support and remedy the situation.
4. Track Analytics
Analytics is data provided by social media platforms that gives you insights into what content your followers are interacting with.
You can use that information to calculate your social networks’ growth and the effectiveness of your content.
Additionally, you can use it to further boost your brand’s awareness by posting similar content that is popular amongst your followers.
Analytics can also help you understand what your competition is currently doing.
Whether you’re posting content or engaging on social media, you’re going to want to ask yourself the following:
- Is my strategy working?
- Which content are my followers engaging with most?
- What social media channels are working for me?
- Am I getting the results I envisioned?
- What can I do differently?
5. Consider Paid Advertising
Organic reach through social media platforms is declining.
They are constantly changing their algorithms that encourage more meaningful engagement.
For that reason, posts from a person’s family, friends and chosen groups are prioritized over business pages.
While some businesses are utilizing search engine optimization (SEO) to gain further reach, you might want to consider paid advertising through social media.
If you have the funds to further expand your social media marketing, you can explore the world of online advertisement.
Paid ads on social media, compared to organic advertisements, allow you to reach more people than those who are currently following you.
Furthermore, paid ads are effective because you can specifically target the audience you want.
It can be based on their demographics, preferences, online behaviors, interests and so much more.
6. How to Make the Perfect Ad
The perfect ad is short, straight to the point and practices the four key points below.
These tips will help you create visually appealing ads that convert:
1. Attention grabber
At the top of the ad, there must be a subject line that sparks interest to your target user.
2. Answers the what and why
The next line of the ad must specifically say what your ad is all about and why your target user must continue reading your ad.
3. Create curiosity or scarcity
There must be a line that can make your target curious or anxious to know more about your brand.
4. Call to action
The most important part of your ad is telling your target how they can know more about your brand, order a product, or avail your services.
Some social media platforms allow you to add a call to action button, so make sure you use it!
The Top 3 Social Media Marketing Platforms
Now that you understand the six pillars of social media marketing, let’s take a look at the best social media platforms for promoting your online business or blog.
Of course I’m going to place Pinterest at the top because, well, they’ve just been so good to me.
If you’re not familiar with Pinterest, you must be wondering what it is and how does it work exactly?
Pinterest is a social networking platform that enables users to upload, organize, and share images and video clips. These images are referred to as “pins.”
Think of Pinterest like a scrapbook, but online. It allows users to sort, organize and also re-pin someone else’s pins.
It’s the rising star of social media platforms. Currently, it outranks Twitter and YouTube in driving referral traffic to external websites.
In fact, recent stats show that 87% of Pinterest users purchase a product they see on Pinterest, while 40% have a household income of over $100k.
- Traffic – drives loads of traffic to external sites
- Not oversaturated – to put this into perspective, Facebook has over 2 billion users, compared to Pinterest at 367 million
- Visibility – high chance your pin will be seen, compared to other social media platforms
- Longer lifespan – the lifespan of a pin is 3 months, compared to a Facebook post at 2.5 hours
- Hyperlinked – images are linked to their source (you can include your website or blog’s URL). So if someone else re-pins your pin, it will drive even more referral traffic to your site
- High conversion – most Pinners are already in the mindset to buy or sign-up for a service
- Audience: very specific
- Limited business types – top Pinterest topics are in travel, food, health, fashion, beauty and home decor
- Gender limitations – nearly 80% of Pinterest users are women. If your products and services are targeted towards men, this may be a challenge
Want to get started with Pinterest? Get your Free Pinterest Audit Checklist to help set up and optimize your account.
I’m sure you’re no stranger to Facebook.
Undeniably, Facebook is said to be the birthplace of social media marketing.
In fact, it has retained its position at the top as the biggest and most comprehensive advertising platform the web has to offer.
With more than 2 billion active users monthly, all sorts of demographics are represented here.
And if you’re interested in running relatively cheap ads, you can target an array of interests and behaviors of Facebook users that is in line with your marketing persona.
- Target specific audience -: allows micro-targeting: you can target audiences based on geographic location, age, employment status, gross income, relationship/civil status, interests and behaviors
- Facebook ads – among the cheapest priced per impression on the web
- Marketing tools – several different marketing tools to leverage, such as FB Groups, Pages and Ad Manager for tracking and analytics
- Facebook shop – your audience can purchase products directly from your Facebook shop
- Organic reach has less engagement – sadly, ever since Facebook launched advertising, the algorithm has predominantly favored those who pay for their content to be seen
- Unseen content – due to their algorithm change, your followers won’t see most of your posts on their feed (posts are no longer in chronological order)
- Higher competition – since your business page is public, competitors can easily mimic your strategies and apply them to their business
Instagram first began as as a photo-sharing app and bought out by Facebook in 2012 for $1 billion dollars (in cash!).
So, if you have access to Facebook ads, you’ll also have access to Instagram ads and can run your ads concurrently.
As a visual platform, it’s important that your content is of quality, striking, and appealing.
As users scroll down their feed, they’re typically looking for a visual experience that is compelling and attention-grabbing.
Furthermore, Instagram users are ten times more likely to engage with content than other social media platforms.
- Generate more Instagram traffic – 71% of users are between the ages of 18-24. So if your products/services market to this age group, your account can generate a massive following
- Paid ads – though higher than Facebook, it is twice as cost-effective, as well as higher click rates
- Instagram story ads – advertise via an Instagram story and reach a greater audience. Your ad is placed in between stories a user is already watching
- High engagement – users are 10x more likely to engage with your content
- Less effective than Facebook – the sizeable amount of active users on Facebook is significantly more than the active users on Instagram
- No hyperlink – users can’t click on a link. They can only comment or like a post. This is a huge downside, especially for bloggers, who want more viewers to visit their blog content
- Limited audience – 64% of users are between the ages of 18-34. If your target audience is older, your products/services may not get noticed
- Can’t schedule posts – unlike Facebook, you cannot schedule posts. You’ll have to rely on third-party apps, such as Tailwind
Bonus Tip: Promote the Value Ladder
One of the best-practiced approaches of social media marketing is promoting your brand through the value ladder.
The value ladder is what social media marketers use to map out offerings of business campaigns.
Like the ladder, as your customer interaction with your brand ascends, the value level and offers also increase.
Here are the 4 steps:
1. Free value
Initially, give your potential customers free value.
It’s either giving them hints & tips through your posts, or discounts and samples of products, or free services.
It may sound counterintuitive because you’re there to gain profit but giving stuff away.
This is just a foundation to attract your target into trying your service.
2. Initial offer
As your customer tries the product or your service, sample or free, they get to get a glimpse of experience they can receive from your brand.
This is the time to show off the amazing features of your product or your expertise in your services.
3. Client up-sell
Since your target has already had the experience with your brand, the chances of them availing your other product or services are greater.
4. Gaining client trust
As they’ve tried your product, you’ve gained credibility.
As a result, your one potential customer become your loyal customer.
Takeaways: Social Media Marketing Strategies You Need to Know
Social media marketing strategies are an effective way to reach customers to grow your online business or blog.
These customers are already engaging with different brands through these platforms.
So, if you don’t have an online presence yet, you’re missing out on a lot of opportunities.
To drive more traffic and attract new leads, pursue the social media marketing strategies in this guide and see your business start to change.
Are you already using social media marketing for your blog or online biz? What has/has not worked for you?
Let me know in the comments below!
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