Last Updated on April 13, 2021 by Serish | I Hated My Boss
If you’ve been struggling to boost your email subscribers, did you know you can attract high-quality leads with content locking?
Whether you’re a blogger or an online business owner, I know how challenging it can be to grow your email list or achieve your marketing goals.
Fortunately, one of the quickest and simplest ways to encourage people to sign up to your email list is by using OptinMonster’s Content Locking tool.
Not only will this attract the right people to engage with your content, but it’ll also help you build a long-term audience.
(This post contains affiliate links. I only recommend products and services I absolutely love. Thanks for your support!)
What is content locking?
If you’ve never heard of a content locker before, it’s basically the technique of blocking or blurring part of your blog content and asking your visitors to take a specific action (i.e. susbscribe to your email list), before making remainder of the content visible to them.
Take a look at the image below to see how a content locker looks using OptinMonster.
When is the best time to use a content locker to boost email subscribers?
If not used the right way, content locking can frustrate your blog visitors and possibly drive them away. When done properly, however, it’s an effective tool to skyrocket your email list and gain quality subscribers.
Think about it- when you truly provide high-quality content that is valuable to your audience, let’s say a free online course or a step-by-step tutorial, they will likely act on the condition presented before them.
Now, of course you don’t want to block content on all of your posts; especially one’s that provide general information that can easily be found on the internet.
For example, if your article is about if a tomato is a fruit or a vegetable, and you decide to content lock that, I’m 99.99% sure no one will subscribe.
- Related Post: How To Get Free Website Traffic with Pinterest
So, how does a content locker work?
To lock your content, you’ll first need to install a tool to your WordPress website (more on that below).
One of the most effective tools on the market today is OptinMonster, with nearly one million active installations on WordPress.
As a premium tool, there is a cost attached to it with monthly plans starting at just $9.
However, to make use of the content locking feature, you’ll want to opt-in for the Plus plan, which includes a ton of other awesome features.
Not to mention, if for any reason you’re not satisfied with the tool, OptinMonster offers a 14-day money back guarantee to give you peace of mind.
To get a gist of how the tool works and what all it offers, check out this short video below.
Plans and Pricing
There are several tiers available that may fit your blog or business needs.
Here’s a breakdown of all the plans OptinMonster offers.
How to add content locking to WordPress
Though OptinMonster works with any website, in this post I’ll focus on WordPress integration.
For all other websites, click here.
Moving along, you’ll first need to sign-up for an OptinMonster plan.
Click the big green Get OptinMonster Now button.
Select your desired plan by clicking the Get Started button.
Reminder: You’ll want to choose either the Plus, Pro or Growth plan to take advantage of content locking.
Enter your information on the check out page to complete your purchase.
Once finished, follow the 3 easy steps below.
Install and activate the OptinMonster WordPress plugin.
It should look like this:
Next, you’ll connect your OptinMonster account to your WordPress website.
** If you’re not automatically directed to the screen above, you can access the installed OptinMonster plugin from your WordPress dashboard (see below).
For visual learners, check out this video tutorial:
Once your account is connected, you’ll be able to create new campaigns.
For content locking, you’ll want to choose the inline option.
Next, you’ll select a template for your content locking campaign. From here, you can customize the template to fit your website’s theme and colors.
To activate content locking, you’ll need to turn on Block Content Below and choose from two options: Obfuscation– if you want to blur your content, or Removal, which completely removes the text.
Don’t forget to hit the save button, and that’s all! Your content locking campaign is all set and you’re ready to start collecting emails!
I hope this article helped boost your email subscribers and shed some light on content locking and how it works.
Have you tried content locking on your blog posts or website? If yes, I’d love to hear about your results in the comments below!
And if you found this article helpful, it would mean the world to me if you could share it:
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