9 Best Shopify Themes for your Online Store

Shopify themes

Last Updated on April 17, 2021 by Serish | I Hated My Boss

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With hundreds of free and paid themes to choose from, finding the best Shopify theme for your online store can feel like an uphill battle.

Choosing the right theme can take days of searching and time away from accomplishing more important tasks: driving traffic and generating sales.

And I’m sure you’re anxious to get your Shopify store up and running as quickly as possible.

That said, to help you narrow down your options, I’ll be sharing 9 best Shopify themes for your online store.

You may also be interested in:

9 Best High-Converting Shopify Themes for your online store

Theme Features to Consider

It’s important that your online store looks visually appealing, familiar to your users, and easy to navigate.

In the past, I always used to pick my website themes solely based on looks, because come on- who wants a janky looking site?! (No one, obviously).

But, it wasn’t until later I realized that functionality and user experience also play a key role in a website’s performance.

And not only will it improve your website’s SEO rankings with Google, but also make your visitors a lot happier.

In fact, according to a survey by Clutch, 94% of consumers said navigation is the most important website feature, while 83% fancied an attractive looking and up-to-date website.

With that in mind, here are some important things to consider when selecting a theme:

  • Easy to navigate
  • SEO-friendly
  • Customizable options
  • Familiar, but modern layout
  • Visually appealing and uncluttered
  • Optimized for a great mobile experience

Bonus tip: Google offers a very cool mobile-friendly testing tool that checks whether your theme is mobile-friendly or not.

Debutify Free Shopify Theme

Shopify Theme Store

If you’re a new online business owner– or just cheap like me, there’s nothing wrong with bootstrapping and going with a free theme.

Though some of the free themes don’t offer premium features, don’t be discouraged.

Besides, you can always add various different apps to extend your online store’s functionalities.

Nonetheless, if you have the budget, or simply want to splurge, the premium themes come with an abundance of cool features, too.

What’s more, a premium theme will save you loads of time and get your store up and running rather quickly.

Before we begin, check out all the default features that comes with every Shopify theme:

  • Full support
  • Customizable content sections on home page
  • Search engine optimization
  • Mobile-friendly design
  • Drop-down navigation support
  • Social media icons
  • Built-in styles and color palettes
  • Free theme updates
  • Free stock photos by Burst

 

9 Best Shopify Themes for Your Online Store

I wanted to note- not all themes are created equal. And because every business is unique, your ideal theme may not be mentioned here.

My goal is to give you a general idea so you know what to look for when selecting the best Shopify theme suitable for your online store.

Ready? Let’s explore!

 

1. Supply (Free)

“Ideal for stores with large inventories.”

Shopify Supply Theme

Supply is a great theme for stores that sell more than 50 products, or have more than 5 collections.

For example, a jewelry store collection would consist of Earrings, Bracelets, Necklaces, Rings, Watches, Jewelry Sets, etc.

Also, the sidebar filter is a plus as it allows visitors to narrow down their search. By doing so, customers can view products that are specific to their individual likes and interests.

Shopify Supply theme demo

Although this theme may look basic, that’s not necessarily a bad thing. Remember, simple layouts makes everything look clean, modern and free of distraction.

Supply is offered in 2 styles: Light & Blue.

The Light option offers a minimalist look, while Blue evokes high-quality and masculinity.

Shopify Supply Blue Theme

View Demo

Key Features:

  • Large Catalogs: ideal for stores with large number of products
  • Collections: ability to display multiple featured collections on your home page
  • Sidebar Filter Option: allows customers to easily narrow down their search by price, brand, and other customizable options
  • Slideshow: showcase multiple products or promotions on your homepage
  • Search bar: customers can locate a specific product or category of products faster (i.e. men’s silver watch, long red dress, etc.)
  • Newsletter sign-up: grow your email marketing list (maybe showcase this next to screenshot of footer)

 

2. Brooklyn (Free)

“Tailor-made for modern apparel stores”

Brooklyn Theme

Another minimalistic yet appealing theme, the visuals on Brooklyn are crisp, clean and contemporary.

Specially designed for apparel stores, showcase your products with large images that truly capture your products’ quality and design.

Also, the images on product pages are displayed in a grid-like fashion. This adds some dynamic visuals to your store’s layout.

best shopify theme BrooklynThere is plenty of white space and the presentation is light and airy. Moreover, the homepage banner offers a wide display that strikes a perfect balance between simple and bold.

Brooklyn is offered in two styles: Classic and Playful.

While the Classic style is sophisticated, Playful lives up to its name of being lively and colorful.

Shopify Brooklyn Playful

View Demo

Key Features:

  • Design: contemporary and tailored to apparel stores that focus on its brand’s aesthetic appearance
  • Header Slideshow: display edge-to-edge home page banners, which gives your website a professional and polished look. This feature also looks best when you’re running a special or promotion
  • Dynamic Product Grid: layout of your products are displayed in a collage, or grid-like manner, which adds to the theme’s voguish appeal
  • Slide-out Cart: this dynamic feature allows customers to add a product to their cart, without being redirected to the cart page
    • this will encourage customers to browse your store longer and potentially increase their order value
  • Home Page Video: feature a video about your products or tell customers your story. A compelling home page video is an excellent way to keep visitors on your website longer and engage more. Most importantly, it develops trust and brand loyalty

 

3. Minimal (Free)

“A simple, clean design that keeps the focus on your products”

Best Shopify Minimal

Let’s take a look at Minimal. Similar to the previous two themes, this theme also offers a simple, clean and polished look.

Now, what sets this theme apart from the others is some of the premium features it offers.

Minimal comes with customer reviews and social share buttons.

Typically, you’ll need to download additional apps to get these features. But, that won’t be necessary with this theme.

Shopify Minimal Theme Social Share Buttons

Whether you’re selling apparel, furniture, digital products or other supplies, Minimal is for you.

Also, there are three beautiful styles to choose from: Vintage, Fashion and Modern.

Vintage offers a warm and antique feel, while modern and fashion are contemporary, clean and organized.

Shopify Minimal Vintage Theme

View Demo

Key Features:

  • Product Filtering: allows customers to filter products by type and sort collections by best sellers, alphabetically, price (i.e. low to high), and date (i.e. new to old)
  • Related Products: while customers are viewing a specific product, similar products from the same collection will be displayed in the product info page. This will provide a personalized experience to your customers and incentivize them to buy more
  • Product Image Zoom: when customers hover over an image, it gives them a closer look at the product. This zoom function allows customers to see every relevant detail, resulting in a higher conversion rate
  • Customer Reviews: builds brand loyalty and boost sales by enabling customer product reviews
  • Social Share Buttons: allows visitors to share your content/products, resulting in more website traffic

Related: 19 Best Shopify Apps to Increase Online Sales

 

4. Testament ($140)

“Ideal for stores with large imagery and featured collections”

Shopify Testament Theme

If you’re looking for a spectacular theme that is product-focused, visually striking and displays high-resolution imagery, then don’t sleep on Shopify’s Testament theme.

Effortlessly fine-tune your website with enticing product images, editorial, blog posts and latest events.

In addition, Testament is loaded with premium features, such as the product-filter sidebar, color swatches, product quick view, Instagram feed display and a responsive contact form.

shopify theme Testament

Most importantly, it presents well across all devices– desktop, tablet and mobile.

Testament has four styles: Genesis, Exodus, Revelation, and Deliverance.

Each theme offers class, elegance, and professionalism.

You’ll see that Genesis and Deliverance showcase vibrant and cheerful colors, while Exodus and Revelation are soft, welcoming and cozy.

Shopify Testament Genesis theme

View Demo

Key Features:

  • Product Quick View: allows customers to view product details in a pop-up, so they don’t have to leave the current page
  • Multi-Column Menu: helps customers easily navigate your store with the multi-column drop down menu
  • Color Swatches: display color swatches on your product and collection page to showcase available product colors, which helps customers narrow down their search results
  • Collection Page Sidebar: share collection-specific details in a dedicated sidebar on your collection page
  • Sticky Navigation: as customers scroll down home page, the menu options are fixed to the top
  • Home Page Video: increase engagement by adding a YouTube or Vimeo video to your home page
  • Pop-up Cart: when customers add a product to cart, it gives them the option to keep shopping or checkout
  • Instagram Feed: display your latest Instagram posts
  • Support: offers a quick and efficient support team

9 Best High-Converting Shopify Themes for your online store

 

5. Focal ($170)

“A bold grid-style theme, perfect for lifestyle and product imagery”

shopify theme focal

Focal is arguably one of the best themes in the Shopify theme store.

This state of the art and highly-rated theme is supercharged with many features that offer flexibility and customization options.

In my opinion, what makes this an excellent theme is the additional features it offers. For instance, you’ll need to download apps to have a newsletter pop-up, currency converter and product page tabs.

Consequently, those particular apps may charge a monthly fee, which will drive up your costs.

Shopify Focal Theme

But with Focal, these extra features come standard with the theme.

In addition, Focal can be used for all different business types. With hover effects, a full-width slider and multi-column drop-down menu, this versatile theme is truly a winner.

Focal is offered in four really cool styles: Standard, Black Box, Sea, and Giveat.

Shopify Focal Standard

View Demo

Key Features:

  • Built for large catalogs: ideal for stores with a large number of products
  • Infinite Scrolling: scroll through products as they automatically load on the same page
  • Color Swatches: display color swatches on your product page to showcase available product colors
  • Currency Converter: international store visitors can change the currency to match their country’s currency
  • Multi-column Menu: feature product images in a large, multi-column drop-down menu
  • Product Size Chart: feature a home page YouTube or Vimeo video
  • Quick Shop: customers can view product details in a pop-up window
  • Product Page Tabs: make important content visible on the product page (i.e. shipping policy)
  • Home Page Video: automatically display a size chart link on your product pages
  • Instagram Feed: display your recent Instagram posts
  • Newsletter Pop-up: collect visitor emails for future email marketing
  • Contact Form: includes built-in contact form; no additional app required
  • Support: customer support team is top-notch, fast and efficient

 

6. Parallax ($180)

“Enhance your brand’s style with a striking parallax scrolling effect”

Shopify Parallax Theme

Parallax is loaded with lots of incredible features, allowing Shopify store owners to create an immersive online shopping experience for their customers.

As the name suggests, my favorite feature of this Shopify theme is the parallax effect. As viewers scroll down the home page, it presents a really neat 3D effect.

You also get multiple advanced features, such as quick view, newsletter pop-up, Instagram feed and a built-in contact form.

Parallax Theme ShopifyWith as many as four awesome styles to choose from, this responsive theme comes in the following: Aspen, Madrid, Vienna, and Los Angeles.

However, the difference between each style is industry-specific.

Aspen and Vienna offer a more adventurous and outdoorsy feel with large prints, while Madrid and Los Angeles are modern, luxurious and elite.

Shopify Parallax Aspen theme

View Demo

Key Features:

  • Parallax Effect: an innovative feature that creates an animated depth effect as viewers scroll down the page
  • Disqus Blog Comments: offers a great blog experience with avatars and social sign-in
  • Full-Width Home Page Video: tell your story by featuring a full-width video front and center
  • Multi-Level Menu: a multi-level drop-down menu to help customers easily navigate your store
  • Quick View: allows customers to view product details in a pop-up, so they don’t have to leave the current page
  • Sticky Navigation: as customers scroll down, menu options are fixed to the top
  • Newsletter Pop-up: collect visitor emails for future email marketing
  • Contact Form: includes built-in contact form; no additional app required
  • Instagram Feed: display your recent Instagram posts
  • Promotional Banner: promote your latest sale, promotion, or discount at the top of your store’s home page

 

7. Icon ($160)

“Perfect for visually striking brands with image-focused content”

Icon Theme demo

Here is another pretty interesting theme that also includes the parallax 3D effect.

Icon offers a sleek and contemporary design that is best suitable for stores with image-focused products.

This theme displays large product images, which helps create an impressive and memorable experience for your visitors.

Icon Theme

Moreover, this theme comes with a multiple announcement header.

Basically, you can display up to three customizable announcements during each slide, such as your return policy, latest blog posts and current promotions.

Also, the customizable newsletter pop-up allows you to create a professionally looking pop-up box. Thus, retaining existing customers, building brand awareness and essentially increasing revenue.

Icon supports the following four styles: Dolce, Christian, Yves, and Vera.

Shopify Icon Yves theme

View Demo

Key Features:

  • Sticky Navigation: keep menus fixed to the top of your page as you scroll down.
  • Slideshow: showcase multiple product or brand images on your home page.
  • Multi-column Menu: feature product images in a large, multi-column drop-down menu.
  • Full-width Instagram Feed: share your latest Instagram posts in a full-width feed
  • Parallax Effect: creates an animated, 3-D depth effect as viewers scroll down the page
  • Slide-show Header: display up to 3 announcements per each slide on the header
  • Social Share Buttons: allows visitors to share your content and products
  • Newsletter Pop-up: collect visitor emails for future email marketing
  • Product Quick View: allows customers to view product details in a pop-up

Related Post: 13 Powerful Shopify Sales Channels You Need to Know About

 

8. Expression ($180)

“Ideal for promotion-focused stores with large inventories”

Expression theme

Expression is regarded as one of Shopify’s highly rated themes with an expert support team.

Basically, it’s an all-in-one theme, which offers several premium features that may not be available with free themes or apps.

The benefit of Expression is that regardless of if your business is new or small, it’s remarkably customizable.

With all the premium features it offers, you can always expand the functionalities of your online store without the need to look for a new template.

Expression Theme Shopify

Plus, Expression is available in 4 elegant, organized and clean styles: Naturale, Innovate, Oxford and Ocean.

Naturale and Ocean are offered in pastel tones. Such tones evoke calm emotions and inspire your audience.

On the other hand, Innovate and Oxford are presented in grayish and navy blue tones. These captivating shades are exquisite and represent sensations of luxury.

Shopify Expression Ocean Theme

View Demo

Key Features:

  • Slideshow: showcase multiple product or brand images on your home page
  • Multi-level Menu: feature a multi-level drop-down menu to help customers easily navigate your store
  • Grid-style Layout: showcase multiple products or promotions in a grid-style layout throughout your store
  • Versatile Sidebar Area: display blog posts, images, advertisements, and more on your homepage or blog sidebar
  • Product Image Rollover: reveal different product images when hovering over
  • Home Page Video: tell your story by featuring a YouTube or Vimeo video
  • Product Filtering: customers are able to narrow down their search results by style and color.
  • Instagram Feed: connect your Instagram account to display on your homepage
    • as a result, visitors will stay on your website longer and engage more
  • Product Reviews: include reviews from customers
    • builds brand loyalty and trust, resulting in conversion

 

9. Vantage ($160)

“Highly configurable theme designed to put content first”

Shopify Vantage theme

Lastly, we have the Vantage theme.

Vantage is an incredible theme that is armed with many premium features, essential for any business type: Be it women or men’s apparel, furniture, accessories, outdoor adventures, and much more.

Both practical and beautiful with a wide display, the pixel perfect graphics are just astounding. 

So, if you’re looking for a theme with strong visuals, then look no further.

Vantage theme Shopify

Most importantly, with the Instagram feed, color swatches, product reviews, and image zoom features, it won’t be necessary to install additional apps.

Furthermore, the image zoom basically works like a magnifying glass, enabling visitors to view your products more closely.

This is important because the more you can show details of your products, the higher the chances for conversion.

Vantage is offered in four beautiful styles: Mono, Reclaimed, Black and Clean.

Shopify Vantage Mono theme

View Demo

Key Features:

  • Product Quick View: view product details in a popup so customers don’t have to leave their current page
  • Color Swatches: display color swatches on your product page to showcase available product colors
  • Mailing List Pop-up: encourage customers to sign-up to your mailing list or newsletter
  • Product Filtering: customers can also filter products by type and also sort by price
  • Slideshow: showcase multiple product or brand images on your home page
  • Instagram Feed: connect your Instagram account to display on your homepage
  • Contact Form: built-in contact form
  • Product Reviews: enables customer reviews to build brand loyaly
  • Wide Display: for content-driven businesses, showcase your products in a wide layout
  • Product Image Zoom: enables visitors to take a closer look at your product images

 

Conclusion: 9 Best Shopify Themes for your Online Store.

When it comes to selecting a Shopify theme, many new business owners look for a unique design that is completely different.

Although there is nothing wrong with that, unfamiliar designs will only confuse your visitors.

Thus, resulting in higher bounce rates and affecting your overall SEO score.

Hopefully, I’ve been able to help you save some time in your search of finding the best Shopify theme for your online store.

By the way, if you know any friends who are looking to create or update their Shopify store, make sure to share this list with them.

Thanks a bunch!

9 Best High-Converting Shopify Themes for your online store

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